Advertisement Every day, millions of single adults, worldwide, visit an online dating site. Many are lucky, finding life-long love or at least some exciting escapades. Others are not so lucky. The industry—eHarmony, Match, OkCupid, and a thousand other online dating sites—wants singles and the general public to believe that seeking a partner through their site is not just an alternative way to traditional venues for finding a partner, but a superior way.
With our colleagues Paul Eastwick, Benjamin Karney, and Harry Reis, we recently published a book-length article in the journal Psychological Science in the Public Interest that examines this question and evaluates online dating from a scientific perspective.
We also conclude, however, that online dating is not better than conventional offline dating in most respects, and that it is worse is some respects.
As the stigma of dating online has diminished over the past 15 years, increasing numbers of singles have met romantic partners online. Indeed, in the U. Of course, many of the people in these relationships would have met somebody offline, but some would still be single and searching. Indeed, the people who are most likely to benefit from online dating are precisely those who would find it difficult to meet others through more conventional methods, such as at work, through a hobby, or through a friend.
Singles browse profiles when considering whether to join a given site, when considering whom to contact on the site, when turning back to the site after a bad date, and so forth.
The answer is simple: A series of studies spearheaded by our co-author Paul Eastwick has shown that people lack insight regarding which characteristics in a potential partner will inspire or undermine their attraction to him or her see here , here , and here. The straightforward solution to this problem is for online dating sites to provide singles with the profiles of only a handful of potential partners rather than the hundreds or thousands of profiles that many sites provide.
But how should dating sites limit the pool? Here we arrive at the second major weakness of online dating: These claims are not supported by any credible evidence. The first is that those very sites that tout their scientific bona fides have failed to provide a shred of evidence that would convince anybody with scientific training.
The second is that the weight of the scientific evidence suggests that the principles underlying current mathematical matching algorithms—similarity and complementarity—cannot achieve any notable level of success in fostering long-term romantic compatibility. It is not difficult to convince people unfamiliar with the scientific literature that a given person will, all else equal, be happier in a long-term relationship with a partner who is similar rather than dissimilar to them in terms of personality and values.
Nor is it difficult to convince such people that opposites attract in certain crucial ways. Indeed, a major meta-analytic review of the literature by Matthew Montoya and colleagues in demonstrates that the principles have virtually no impact on relationship quality. Similarly, a 23,person study by Portia Dyrenforth and colleagues in demonstrates that such principles account for approximately 0.
To be sure, relationship scientists have discovered a great deal about what makes some relationships more successful than others. For example, such scholars frequently videotape couples while the two partners discuss certain topics in their marriage, such as a recent conflict or important personal goals.
Such scholars also frequently examine the impact of life circumstances, such as unemployment stress, infertility problems, a cancer diagnosis, or an attractive co-worker. But algorithmic-matching sites exclude all such information from the algorithm because the only information those sites collect is based on individuals who have never encountered their potential partners making it impossible to know how two possible partners interact and who provide very little information relevant to their future life stresses employment stability, drug abuse history, and the like.
So the question is this: Can online dating sites predict long-term relationship success based exclusively on information provided by individuals—without accounting for how two people interact or what their likely future life stressors will be?
Well, if the question is whether such sites can determine which people are likely to be poor partners for almost anybody, then the answer is probably yes. Indeed, it appears that eHarmony excludes certain people from their dating pool, leaving money on the table in the process, presumably because the algorithm concludes that such individuals are poor relationship material.
Given the impressive state of research linking personality to relationship success, it is plausible that sites can develop an algorithm that successfully omits such individuals from the dating pool. But it is not the service that algorithmic-matching sites tend to tout about themselves. Rather, they claim that they can use their algorithm to find somebody uniquely compatible with you—more compatible with you than with other members of your sex.
Based on the evidence available to date, there is no evidence in support of such claims and plenty of reason to be skeptical of them.
For millennia, people seeking to make a buck have claimed that they have unlocked the secrets of romantic compatibility, but none of them ever mustered compelling evidence in support of their claims. Unfortunately, that conclusion is equally true of algorithmic-matching sites. Without doubt, in the months and years to come, the major sites and their advisors will generate reports that claim to provide evidence that the site-generated couples are happier and more stable than couples that met in another way.
For now, we can only conclude that finding a partner online is fundamentally different from meeting a partner in conventional offline venues, with some major advantages, but also some exasperating disadvantages. Are you a scientist who specializes in neuroscience, cognitive science, or psychology? And have you read a recent peer-reviewed paper that you would like to write about?
He can be reached at garethideas AT gmail. His research examines self-control and interpersonal relationships, focusing on initial romantic attraction, betrayal and forgiveness, intimate partner violence, and how relationship partners bring out the best versus the worst in us. Her research examines a number of issues about close relationships, including sexuality, love, initiation, and attraction.