Participants in studies interpret "nice guy" to mean different things. Some women, however, emphasized more negative aspects, considering the 'nice guy' to be boring, lacking confidence, and unattractive. They found that female attraction was a result of an interaction of both dominance and prosocial tendency.
They suggest that altruism may be attractive to women when it is perceived as a form of agentic behavior. Herold and Milhausen asked a sample of undergraduate women "You meet two men. One, John, is nice but somewhat shy. He has not had any sexual experience. The other, Mike, is attractive, a lot of fun, and has had intercourse with ten women. Both wish to date you. Whom do you choose? Urbaniak and Killman constructed vignettes of four hypothetical dating show contestants: In two studies, Urbaniak and Kilmann found that women claimed to prefer "Nice Todd" over "Neutral Todd" and "Jerk Todd", relative to "Michael" even at differing levels of physical attractiveness.
They also found that for purely sexual relationships, "niceness appeared relatively less influential than physical attractiveness. A study at New Mexico State University in Las Cruces showed that "nice guys" report to have significantly fewer sexual partners than "bad boys".
This study used a series of matched descriptions where each male was presented in a generous or a control version which differed only whether the man tended to help others. The author suggests that niceness itself is desirable to women, but tends to be used by men who are less attractive in other domains, and this is what creates the appearance of "nice guys finish last".
They interpret various studies on female attraction to various traits in men e. Sadalla, Kenrick, and Vershure  found that women were sexually attracted to dominance in men though dominance did not make men likable to women , and that dominance in women had no effect on men.
Bogaert and Fisher  studied the relationships between the personalities of university men and their number of sexual partners.
They found a correlation between a man's number of sexual partners, and the traits of sensation-seeking , hypermasculinity , physical attractiveness, and testosterone levels. They also discovered a correlation between maximum monthly number of partners, and the traits of dominance and psychoticism. Bogaert and Fisher suggest that an underlying construct labelled " disinhibition " could be used to explain most of these differences. They suggest that disinhibition would correlate negatively with "agreeableness" and " conscientiousness " from the Big Five personality model.
Botwin, Buss and Shackelford  found that women had a higher preference for surgency and dominance in their mates than men did, in a study of dating couples and newlyweds. Other viewpoints[ edit ] A number of viewpoints have arisen in popular culture that revolve around the concept of the "nice guy", irrespective of the preceding research. The "nice guys finish last" phrase is also said to be coined by American biologist Garrett Hardin to sum up the selfish gene theory of life and evolution.
Dawkins was misinterpreted by many as confirming the "nice guy finishing last" view, but refuted the claims in the BBC documentary Nice Guys Finish First. In other words, women say that they want nice guys, but really go for men who are "jerks" or " bad boys " in the end.
Stephan Desrochers claims, in a article in the journal Sex Roles, that many "sensitive" men, based on personal experience, do not believe women actually want "nice guys". Desrochers suggests that "it still seems popular to believe that women in contemporary America prefer men who are 'sensitive,' or have feminine personality traits.
It is a possibility that women leave to escape their circumstances of abuse, disease or pregnancy to seek a chance with the nice guy they rejected previously , afterwards. From said courting, the 'nice guy' may hope to form a romantic relationship or may be motivated by a simple desire to increase his sexual activity.
The 'nice guy' is commonly said to be put by women "into the friend zone " who do not reciprocate his romantic or sexual interest. Third wave feminist interpretations tend to see this resentment as being based upon an assumption by men that they are entitled to sex and are therefore confused when they find that it is not forthcoming despite their supposed 'niceness'.
According to this interpretation people who display wealth, good looks, dominance and confidence tend to succeed more in romance than do 'nice guys'. Nice guys are therefore resentful at the inconsistency between what people claim to be attracted to and by how they act in reality. The central theme was that a genuinely nice male is desirable, but that many Nice Guys are insecure men unwilling to articulate their romantic or sexual feelings directly.
Instead, they choose to present themselves as their paramour's friend, and hang around, doing nice things for her in hopes that she will pick up on their desire for her. If she fails to read their secret feelings, Nice Guys become embittered and blame her for taking advantage of them and their niceness.
The site is particularly critical of what they see as hypocrisy and manipulation on the part of self-professed Nice Guys.