An earthenware manufacturer at Newport Lane, Burslem. The Newport Pottery Co. Ltd was purchased in by the Shorter family, owners of the adjacent A. The pottery was used by its new owners for the manufacture of simple, inexpensive domestic ware and hotelware. In the Newport Pottery business was concentrated with that of the other Shorter factories at the Royal Staffordshire Pottery, and the Newport Pottery buildings were diverted to war-time purposes.
The Newport Pottery buildings was demolished shortly after the end of the war and post the Newport Pottery Co. Ltd operated from the other Shorter factories manufacturing its original domestic ware and hotelware. Clarice Cliff joined the firm of A. Wilkinson as an apprentice lithographer in and rose to be the head designer. She married the owner of the business, Arthur Colley Shorter in and was the final owner of the Shorter businesses following the death of her husband in She was both a modeller of shapes and a pattern designer and, from late to , her studio at the Newport Pottery produced an almost unbelievable array of novel shapes and patterns.
The period also signalled a change to a more conservative style as the strident patterns and extreme shapes of the period from were replaced with more sober designs and a softer palette. Between and designs were gradually simplified and Clarice Cliff took a less direct interest in the modelling and decoration.
A small hand painting shop was re-established in and production of some of the most popular Clarice Cliff designs such as Crocus and Rhodanthe continued on a small scale. Post many Clarice Cliff shapes and patterns appear with a Royal Staffordshire mark.
Wilkinson Ltd including the Newport Pottery Co. Midwinter Ltd in Midwinter were, themselves, absorbed by J. Meakin Ltd in and then by Wedgwood in Manufacture of the reproductions ceased in and they have since become collectible in their own right.
There are numerous books and web sites devoted to the life of Clarice Cliff and her influence on 20th century English ceramic design. Women Designers in the Pottery Industry Taking Tea with Clarice Cliff. Fantastic Flowers of Clarice Cliff. The Art of Bizarre. Griffin, L, Meisel, L. Clarice Cliff for Collectors.