The Rise of the Korean Media Machine April 19, Guest 5 This year has arguably been one of the most revealing in the Korean entertainment industry. Korean media outlet Dispatch is at the helm of this revolution.
Dispatch is made up of 11 employees that include a small team of journalists, photographers, and office personnel. They gave us an exclusive with Rain dressed in military attire meeting the popular actress and the rest is history. Dispatch is affiliated with almost every major scandal starting from , when they first launched.
They reason that celebrities are public figures, so taking pictures or revealing information about them is not infringing on their privacy. These include stories that would out gay celebrities. Sports Seoul, wanting to cash in on the scandal craze of , has started their own celebrity revelation campaign. In an effort to keep their audience interested, Sports Seoul decided to divulge another round of salacious celebrity gossip.
News outlets do have legitimate photographers and entertainment journalists who get exclusive content, but every now and then, a massive rumor will spread on the internet and stories without the backing of confirmation or reliable sourcing will be run.
In the West, celebrity scandals are big business — major websites, numerous tabloid magazines, and other publications are dedicated to exposing the lives of celebrities — for better or worse. Dispatch and Sports Seoul is following the Hollywood formula and creating a niche in the Korean entertainment industry for celebrity gossip — the scandalous kind that gets us talking.
With such an eventful first quarter for celebrity revelations, how will it affect the future of the industry? With reputation being everything in South Korea, the industry undoubtedly gets at least mildly shaken up when scandals occur.
Scandals have shown us that the public is becoming a bit more forgiving because while the backlash does affect most idols and actors, most bounce back with a barely a scratch or a minor bruise.
Obviously, some scandals are still career altering, but most of them create only minor ripples before the public move on. The new paparazzi and tabloid type of media outlets will probably force or desensitize the industry into opening up — i. As long as the revelations continue to generate public attention, they will be financially rewarding.
Dispatch is moving forward with their business, announcing the release of exclusive content in May. With the rise of the Korean media machine, denials and declinations to answer, on the part of entertainment agencies, will continue to occur, but as evidenced in the case of the JunHara coupling, others may take to the truth, and save their stars from the dodging.
As well, desensitization among the public may continue to grow, in regard to the consumption of dating news and other minor scandals. In the real world, perfection is unreal, but within the Korean industry — as are those in Hollywood and Bollywood — the perception of celebrity perfection is a key cog in the wheel. We are most definitely caught in the age of the Korean celebrity media machine, a vicious cycle that continues to be perpetuated by these news aggregators and their audience.