Aye, but now they call me Roboduff! The world's deadliest golfing cyborg! Wow, now that's a mouthful. And really, how many other golfing cyborgs are there? It cannot be a crowded field. Sometimes the intent is for the praise to be taken seriously in which case it becomes a version of the Sharpshooter Fallacy , but the more frequent implication is that there isn't any larger category relative to which it can apply, making it a Stealth Insult if the backhandedness of the compliment is not immediately obvious or a form of Damned by Faint Praise if it is.
Sometimes the joke is that, even in such an incredibly narrow category, the thing being discussed still isn't first. Creators may describe their own works this way as a form of humorous Self-Deprecation ; it can also be a way to imply that a work, while bad, at least has a unique premise—it's better than any other of its type because there is no other. Sometimes it derives additional humor from the recipient taking it as a genuine compliment, either because they're dumb or because we the audience know something they do not.
The stock piece of dialogue that fits this trope goes something like: Bob, you've always been my favorite son. I'm your only son. Contrast Mathematician's Answer , which is equally meaningless because it's too broad, and Suspiciously Specific Denial , where the specificity is worrisome because of everything it doesn't cover. See also Medal of Dishonor , which may be given out in cases like these. May figure in the plot of a Guinness Episode.
Almost every TV show is number one in some way. They'll mention usually the genre 1 new comedy , time 1 new show of the year , location 1 show on cable , and any combination of these getting more and more specific as you go. Spanish TV channel Telecinco promoted itself for about two years as the "leader of private television," which really meant that public TV channel TVE 1 was the first TV network in Spain and Telecinco was the second one.
Movies can be even worse about this, since there's rarely more than four or five major films competing in theaters at any given time, and they'll usually be varied in genre since otherwise, they'd eat each other's business. Most of the time, a major studio movie can run with " 1 [genre] movie" because it's the only one in theaters that week, or at least the only one that opened then, when any rivals were on their last legs.
And when even that fails, while they can't specify time, they can specify whether it's the 1 movie in America and therefore only in America or the world and therefore not America.
Used in an advert for ITV Digital. Monkey tells Johny Vegas that he's 'the funniest person sitting in that chair'. A TV ad for a game based on Fantastic Four: Rise of the Silver Surfer proclaimed the game to be "Probably the greatest action game based on a movie based on a superhero comic of the year. Well, at least it's above the Spider-Man 3 videogame? The most delicious hentai soda on the market! Calling it a "unique glass collector's bottle" in this case is probably another example of this trope.
Played for laughs with the iOS version of You Don't Know Jack , which Jellyvision flaunts as "the 1 game in the world that contains both fart noises and trivia about Shakespeare. Many car commercials advertise the car as "Best in its class", without defining the class in question. Some of the same commercials describe the car as "in a class of its own".
Advertising — Films Done all of the time unironically in film advertising the week after a film opens at the box office. Film ads that week will try to claim their picture was "the 1 film in America! The tagline of Ace Ventura: Pet Detective is "He's the best there is!
Actually, he's the only one there is.